Global Shopper Marketing Firm Launches In Africa

engage Management Consultants, leading training and organisational development specialists, set their sights on improving efficiencies and profitability for local FMCG businesses

engage Management Consultants (“engage”), one of the world’s leading training and organisational development specialists in shopper marketing, customer management and field sales management has recently launched in Africa with offices in Johannesburg and Cape Town.

engage was founded by Mike Anthony and Toby Desforges (co-authors of The Shopper Marketing Revolution) almost a decade ago. Together they have worked with over 20% of the top 250 consumer goods companies across three continents. engage has offices in Hong Kong, Malaysia, Singapore and Thailand, with further expansion in Europe and Australasia earmarked this year.

Jason (Frich) Frichol, a South African born and based specialist in shopper and retail marketing, has been working with engage to bring the consulting firm’s offering to Africa. Identifying a gap in the African Consumer Packaged Goods (CPG) sector, Frich recognised the need for this new consumer goods marketing concept which engage refers to as “Total Marketing”. The essence of this approach is that shopper marketing adoption, as an organisational discipline, must be driven from the top down, and that recognised and accredited training and development programmes are crucial for sustainable profit growth.

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