Shoppalign – 1 Day

Shopper Marketing is a collaborative effort that thrives on departmental and interdepartmental cohesion. Marketing, sales, brand, merchandising, trade marketing, key accounts, logistics and more have to strive for ubiquitous adoption for exponential success. Too often the pursuit of shopper marketing cohesion culminates in misaligned meetings month after month, resulting in a stalemate and departments finally retreating back to their silos.

Objectives

Shoppalign is a 6-exercise mediation methodology that has been developed over the last few years. It connects teams and facilitates strategic alignment with the outcome of an actionable plan with roles and responsibility allocations in just one day. It also facilitates mapping the shopper journey (Shoppedition) and focusing on the path-to-purchase levers that deliver returns.

Target Audience

Companies and retailers in the FMCG, Pharmaceuticals (OTC), Consumer Electronics, Appliances or Apparel sectors.

Packology • Shopper Design Science • Shopper Behaviour • Visual Merchandising Science • Best Practices