What shoppers say and do are two different things. The majority of purchases in store are unconscious. In fact, the unconscious mind controls up to 95% of behaviour, yet most strategies, communication and activities are targeted to the conscious mind.
This module provides an overview of shopper habits and psychology and shows brands how they can foster a behavioural approach when it comes to influencing shoppers at the point of purchase. The paramount question for medium to long term growth is, “What behaviours and habits do you want to create, maintain or break?”
CPG professionals in shopper marketing, trade marketing, category management, in-store marketing, retail marketing, shopper insights, key accounts, marketing, brand marketing and product marketing.