I help companies sell more product, to more shoppers, more often. With a focus on incremental and sustainable baseline growth I offer training, coaching, workshop facilitation, creative execution & shopper messaging evaluation, measurable ROI solutions and strategic planning.
My passions are shopper marketing, consumer packaging, visual merchandising, ideation, bankable innovation, integrated marketing, tangible ROI, and execution efficacy. My motto is, “Passion and persistence will get you everywhere.” I strive for simplicity, practicality and information frugality.
I previously headed up the marketing for Duracell, Pringles, Braun, Canderel, Old Spice, The Snack Factory, Tampax, Kraft Sauces, Clearblue, Miracle Whip and Planters amongst many other brands. I was part of the team that grew the Fore Good group from 4 to 4,500 employees in just under 7 years. During that time, we also launched one of the first dedicated shopper marketing firms in South Africa to service the alcohol, beverage, hardware, home care and snack industries in addition to various retailers.
My teams have won numerous local and international shopper marketing, category management, marketing, public relations, in store execution and sales performance awards.
Check out my LinkedIn profile for more information or contact me to discuss how I can help you with accelerated and sustainable growth.
FRICH 
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